Abstract
This study was elaborated on the design and construction of the David Center in the coastal town of Nocera Terinese, in the Tyrrhenian area, Italy, by the Macchione & Guga Archdesign Studio. The construction and redevelopment project embodied the Italian architectural tradition, which is characterised by respect for history and national identity, adaptability, and adherence to sustainability values. A mixed methods study incorporated contextual analysis, photographic and visual ethnography, and stakeholder assessment. The study revealed that the construction and redevelopment project, acting as a bridge between the classical and modern design and architectural tradition, was in line with Italy’s National Recovery and Resilience plan resting on the principles of green transition, sustainable tourism, and cultural memory. The project with an estimated cost of EUR 12-18 million can generate up to 200 construction jobs, increase annual tourism flows by up to 150,000 visitors, and generate EUR 3-6 million per year in spending. The project’s estimated payback period is 10 years, during which a repertoire of tangible and intangible benefits will be generated, including economic stimulation, revitalisation of cultural and capital identity, access to national and international funding, and establishment of knowledge economy linkages. The project risks can be minimised through an adherence to green construction standards, utilisation of the European Union’s co-funding opportunities, and stakeholder engagement. The obtained results can be used to plan redevelopment projects and revitalise the economic and tourism potential of the Tyrrhenian coast
Keywords
References
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